The Unbridled Model is built on a simple but powerful idea: celebration can be a force for good. Unbridled leverages the unmatched energy and visibility of the Kentucky Derby — one of the most prestigious and widely recognized sporting events in the world — to create unforgettable experiences that also elevate and support charitable causes and amazing brands.
The approach is centered around building relationships, not just transactions. We connect our partners with influential guests, high-net-worth attendees, corporate sponsors, celebrities, and media partners in an environment that inspires generosity and long-term engagement. While other organizations often struggle to stand out during Derby week, our events are designed to thrive in that high-profile environment, turning luxury galas into meaningful moments of impact.
The Unbridled Model transforms luxury events into platforms for purposeful giving. Rooted in the spirit of the Kentucky Derby, our model blends celebration, connection, and cause to deliver unforgettable experiences that raise awareness and resources for impactful nonprofits and brands. Unbridled has designed a strategy that is bold, efficient, impactful, and designed for scale.
We combine event excellence with a relationship-first philosophy, under a dual-structure system that maximizes both visibility and value.
Align with major cultural events like the Kentucky Derby to attract attention and elite participation
Events are not afterthoughts — they are primary platforms for visibility and connection
Focus on building long-term partnerships between donors, celebrities, sponsors, and charitable organizations
Help our beneficiaries build networks that last well beyond event night
Unbridled partners with for-profit partners that provide services for us to host our events
This allows UCF to keep overhead low, ensuring more donor dollars go toward our mission
Transparent donation structure: 100% of donations to UCF support its charitable work
Media, red carpet moments, and national press are not just decoration — they’re tools for amplifying partner's stories
Each event showcases our partners in ways that create emotional connection and inspire action
Our partners gain more than monetary benefit — they gain access, credibility, and exposure
The model is designed to grow the capacity for impact, expand customer bases, and open new doors
Step into a world of glamor, generosity, and unforgettable moments
