Greg Terada (or GT, as we know him) knew from an early age that he wanted to work with the famous. His parents, however, thought he meant he wanted to be famous.
“I had told my parents ever since I was 3 years old…that I wanted to work with the famous, they thought I said I wanted to be famous. Working with the famous was a childhood dream.”
GT wasn’t chasing fame, he was fascinated by the path and process these individuals took to obtain stardom.
He grew up in St. Louis with a father who was an aerospace director with McDonnell Douglas/Boeing and a mother who had her own accounting practice . With parents from such strong academic backgrounds, they hoped their son would pursue something practical and professional. Their plan for him was simple: become a dentist or a surgeon.
But GT knew that wasn’t his path, or his passion.
After graduating from school, he took a job as a marketing representative with Bristol Myers. Even then, he knew it was only a temporary stop along the way.
Early on he told his boss:
“You need to fire me after one year and then I’m going to go full-time into producing/putting on these events and I’m going to go work with the most famous people in the world.”
He ended up staying two years.
GT’s career has been defined by relentless hustle. One of his favorite stories involves tracking down actor Michael J. Fox in order to secure him for a big charity gala . It wasn’t easy. GT spent 5 days hunting him down at the National Convention in Philadelphia, eventually convincing a police officer guarding the backdoor of a fashion boutique to let him slip into an event where he would have just a few minutes to make his case.
He got the meeting.
The result? The event ended up raising $5.5 million.
That persistence has helped GT build a career connecting world-class talent with extraordinary events.
It also led him to play a key role, as executive producer, in helping establish one of the most remarkable charitable galas in the world: Muhammad Ali Celebrity Fight Night, whose international reputation places it among the most successful fundraising events ever created, $128,000,000 raised for Parkinson and Neurological Research.
When Tammy and Tonya were imagining what Unbridled could be, they commented that they hoped it could be as impactful as Muhammad Ali Fight Night. What they didn’t know at the time was that one day we would be working with someone who helped build it.
Over the years, GT has worked with an astonishing list of talent including Michael Jackson, Elton John, Lionel Richie, Beyoncé, David Foster, Celine Dion, Alicia Keys, Sting, Mariah Carey, Garth Brooks, Journey, Snoop Dogg, Maroon Five, Stevie Wonder, and so many more.
Today we are tremendously blessed to have GT as part of the Unbridled family. He has helped us secure incredible talent while sharing our belief that celebrity and entertainment can be powerful forces for good.
So when you experience the incredible energy, music, and magic at an Unbridled event, remember something:
One of the people behind the scenes is someone who has spent a lifetime bringing unforgettable talent to the world’s greatest stages.
The biggest name in entertainment you’ve never heard of—until now.